Hunter plays wide receiver on offense and cornerback on defense, a rarity in a high-level college program. Hunter's NIL value was $1.7 million at the beginning of the year. Travis Hunter, a five-star sophomore prospect, has an On3 NIL valuation of $2.2 million, the fourth highest among all college football players. While Shedeur Sanders is the headliner at Colorado, he's not alone in mining the NIL vein. ![]() On3's algorithm considers NIL-deal data, performance, influence and exposure.įox Sports analyst Joel Klatt said on Wednesday that he believes Shedeur Sanders might be able to make $10 million in NIL deals, more than three times the average NFL player's salary. ![]() Overall, Shedeur Sanders has an NIL value of approximately $5.1 million, according to On3's proprietary NIL algorithm, up from $1.5 million at the beginning of the year - that's the highest value in all of college football. "I think he needs to get his a- in the film room and spend as much time in there as possible," Brady joked with the young quarterback during a recent recording of his podcast, "Let's Go." Through his stellar play, Shedeur attracted the attention of another noted quarterback, Tom Brady, who inked the dynamic collegian to an endorsement deal with his clothing company, Brandy Brand, last October. The quarterback has more than 2 million followers on social media and has already inked several deals with big brands, including with yogurt producer Oikos (DANOY), Gatorade (PEP) and Mercedes-Benz (XE:MBG) (DE:DAII) - he has shown fans new Mercedes cars on social media more than once. Since then, he's thrown six more touchdown passes in two further victories. The 21-year old made headlines after throwing for 510 yards and four touchdowns in Colorado's season-opening shocker against No. Perhaps most notable among them is his son, junior quarterback Shedeur Sanders. His top players have cashed in on newfound fame with NIL deals to the tune of millions of dollars. All three players transferred to Colorado from Jackson State last season, an HBCU. The success and the publicity are making many people in Sanders's orbit wealthy.Ĭolorado's top three NIL - or name, image and likeness - earners this season are coach Sanders's sons Shedeur and Shilo, and Travis Hunter. It also attracted star power to Boulder, with rappers Lil Wayne and Offset, Dwayne "The Rock" Johnson, and NBA players Kyle Lowry and Kawhi Leonard on hand. Last weekend's game in Boulder, against in-state rival Colorado State, drew 9.3 million viewers, making it the most-watched late-night college football game ever on ESPN (DIS). Then, in December, Sanders was lured away from Jackson State, where he'd been head coach since 2020 and his teams had gone 27-6. Just weeks into his first season at the helm in Boulder, Sanders, known as "Prime Time" when he played in the NFL - and MLB - and now called "Coach Prime," has already made his Buffaloes the most talked-about team in college football.Ĭolorado was 1-11 last season, good for last place in its conference. ![]() ![]() With his confidence and his aphorisms, to say nothing of his coaching skills, Deion Sanders has led the University of Colorado football program to a 3-0 record and a top 20 ranking. Manufactured under license by Electronic Arts Inc.'Coach Prime' is seizing the moment at Colorado, and so are his players and the school © FIFA and FIFA's Official Licensed Product Logo are copyrights and/or trademarks of FIFA. EA, EA SPORTS, and the EA SPORTS logo are trademarks of Electronic Arts Inc. **Cross-play enabled in certain modes on same-generation platforms. *Requires EA Sports™ FIFA 23 (sold separately), all game updates, internet connection & an EA account. This game includes optional in-game purchases of virtual currency that can be used to acquire virtual in-game items, including a random selection of virtual in-game items.Ĭonditions and restrictions apply. However you play, experience The World’s Game with over 19,000 players, 700+ teams, 100+ stadiums, and over 30 leagues - including the UEFA Champions League, Premier League, new Barclays FA WSL and France D1 Arkema with unrivalled authenticity in FIFA 23. Rep your country’s colors and live the tournament in the most immersive EA SPORTS™ FIFA Women’s World Cup™ experience yet, complete with each of the 32 qualified nations, custom stadium dressings, cinematics, match presentations, dedicated commentary, and of course, the authentic trophy to hoist at the end.ĮA SPORTS™ FIFA 23 brings The World’s Game to the pitch, with both men’s and women’s FIFA World Cup™ tournaments, the addition of women’s club teams for the first time ever, cross-play features that make it easier to play against friends**, and new ways to play your favourite modes on XboX One. Experience the pinnacle of women’s international football in EA SPORTS™ FIFA 23 with the FIFA Women’s World Cup Australia and New Zealand 2023™ available on June 27th at no additional cost*.
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